Hi! Thank you for visiting. My name is Joshua Eidson and I am the founder of Handsome Financial Services.

Naming a Company

Now before you start thinking -Man he must be conceited, thinking he looks so good he named his company Handsome- that is not how I came up with the name. Nor did I even name this company myself; the name was thought up a bit more innocently than that.

I was home with my young family and discussing with my wife my idea to start this company. I had been struggling to think of some kind of name that was not the standard -My Name + my services- that is so common in the accounting and financial services field. My oldest daughter (6 at the time) was sitting with us, and she pipes up with no prodding or suggesting of the idea, “What about Handsome? Handsome Financial Services. I like the word handsome.” So I asked my wife what she thought about it, and she agreed and thought it sounded engaging. So that is the story of how Handsome Financial Services was named.

About the Owner

I am a native of Nashville, Tennessee. I graduated from Welch College in May of 2007, where I earned a Bachelor of Science degree in Business Administration.

I have work experience in a wide array of industries – from landscaping and excavation, tile-setting, retail, to managing a variety of business operations. This variety of experiences has broadened my understanding of both for-profit and not-for-profit organizations across numerous industries. This enables me to quickly connect and understand my clients’ bookkeeping needs, and has created an intense appreciation for small business owners and their unique needs and challenges.

I am married to Rachel. We have been blessed with three children – Olivia, Kaitlyn and Henry.